MCANN agency wanted to make a video highlighting the benefits of reducing the speed in urban centers. The application of a new regulation would reduce the rate of accidents and also the risk of mortality in them.
Our challenge was to represent in a dynamic and fun way but also very clear and concisely the stories created by Mccann and DGT. The artistic style for the animation was a collage of photography, video and illustration. We created a range of colors for a very fun and exclusive language for the brand. We are quite happy with the result.
STORYBOARD
DISEÑO DE LA CAMPAÑA GRÁFICA
Utilizando la misma técnica de collage también creamos los carteles que se desplegarán por las distintas ciudades haciendo una campaña 360º.
DISEÑO DE PERSONAJES
